Design for persuasion 2nd Edition – early bird registration NOW OPEN

27 06 2010

On September 30th we organize our 2nd Edition of ‘Design for persuasion’, while the first one was an introduction, this one will go more into the practice or best practices, case based with results, on the usage of Design of Persuasion.
This year we will also organize a workshop on the 29th September in the afternoon, from 14.00 – 17.00.

It is all about digital influence, and changing behaviors, based on DR. BJ Fogg studies on behavior change through technology.

The conference is again co-oragnized by Dr. BJ Fogg Persuasive tehcnology lab at Stanford University, and Christel De Maeyer – Howest, The Studios – plugMedia.

We already have an interesting line up of speakers for this edition, and you find more info on our blog.

We hope to see new audience, recurrent audience as well!


Persuasion Tech 2010 – Copenhagen 7-9 June

9 06 2010

This conference was a gathering of academics researching in the persuasive technology field, presenting papers and ideas on Persuasive technology.

It was a small group of people, from Universities worldwide. It was an interesting experience.

The Opening Keynote was given by Dr. Jennifer J. Preece, professor of University of Maryland. This was an interesting talk which had the title ‘I persuade, they persuade it persuades!

The topic was mainly research on how people go from ‘Readers to Leaders’ in a social media-networking era, or how we can persuade people to become Leaders.

Facebook of course, was mentioned as an example mechanism/platform to persuade people to become more active in sharing and broadcasting ideas.

Some facts on Facebook for those who are not aware yet:
– 0.5 billion facebook visitors
– 2nd largest site after Google
– If it was a nation, it was the 3rd largest after China and India
– Americans spent an average of 6 hours
– Australians 7 hours and
– Spanish 4,5
This makes Facebook a powerful platform, and it is also kind a creepy to know that Facebook has so much information on people. Did you ever thought about it…., while Google is almost GOD, in a different way…

– 1 in 1000 are contributors
– 1 in 16000 are leaders

There are some good challenges here:
Harness online communities:
– Economic development
– Disaster relief -( eg Haiti, Katarina)
– Environment – eg Ecyclopedia of Life
– Health – eg Patients like me

But we need:
– Participation
– Leaders
– Motivate, persuade & build trust

The main topic of the papers presented were, health care, well being and creating awareness. And of course also BJ Fogg behavior grid was presented, and tested in practice by a university in Phoenix, by Susan Shepherd.
Jason Hreha and BJ Fogg presented the Behavior wizard, an online tool to help people who work on behavior change. The Behavior grid is 15 types of behavior. And helps to categories different behavior types. You find much more on this on the behavior grid website.

Another keynote I really appreciated was from MIT, medialab, covering technology for changing feelings by Professor Rosalind Picard. Professor Picard is managing the affective computing lab at MIT. She demonstrated how they developed a mechanism to measure/analyse facial expressions, and measure how people react and feel while doing certain tasks or have a certain behavior when confronted in specific situations, or getting to know products. This can be particularly interesting in testing products with consumers, but also within the healthcare this can be a step forward. Especially with autistic people, you can see how they react, and influence the reactions in some way, and make the autistic person more comfortable in certain situations. More info on the research you find here.

Design for Persuasion conference – 1th October Brussels Belgium

29 06 2009


This conference will be hosted by BJ Fogg and Christel De Maeyer

Highlights and announced speakers:

Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion (Fogg 2002). Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices (Oinas-Kukkonen et al. 2008), but this incorporates and builds on the results and methods of experimental psychology, rhetoric (Bogost 2007), human-computer interaction, and design with intent.

The mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet.

More info on BJ FOGG

BJ Fogg published several books  Persuasive technology and  Mobile Persuasion , both available on Amazon

Info and subscription, payment with credit card

Info and subscription payment upon invoice

Supported and sponsored by Belgacom, Inside, Digimedia, Medianet Vlaanderen, plugmedia and Eclic

Persuasive technology conference in Belgium

9 05 2009

I’m planning to organize a Persuasive technology conference in Belgium, this fall. We are  now in the process of ‘call for speakers’. We would like to  make it an international event, so if this topic is something you are working on, you have cases you want to talk about, let me know and we can discuss this!

The conference will a joined one with BJ Fogg, BJ is one of the gurus in this domain with his Persuasive technology lab in Stanford and consultant for major fortune 500 clients. 

What is persuasive technology?

Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not throughcoercion (Fogg 2002). Such technologies are regularly used in salesdiplomacypoliticsreligionmilitary trainingpublic health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices (Oinas-Kukkonen et al. 2008), but this incorporates and builds on the results and methods of experimental psychologyrhetoric (Bogost 2007), human-computer interaction, and design with intent.

Machines Designed to Change Humans

The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.

Silicon Valley trip with plugMedia

20 11 2008

Last week I was in San Francisco with colleagues visiting a few high tech companies in Silicon Valley, in order to prepare a trip next year during the Easter holidays.
Among them Sun, Cisco, Apple which did not reveal a lot in preparing our trip, so more on that later.

Adobe was very open and we can have practically a whole day  for our students from Multimedia and communication technology departement. There will be demos on the flash platform, thermo and more, but also the students will get their moment as well, show their coolest work developed and designed in Adobe software, to show to the different product managers of Adobe. What more can you dream of! This is so cool for them!!!

A separate session will be provided for the companies who will join the Easter trip in 2009.

Another company we discovered while there, was Emotiv. Emotiv develops headsets which are controlling the human neurologic system, to send functionalities towards the computer, and to handle activities to other devices. Needless to say this is an enormous work of developing intelligence in the machine. More info on Emotiv.

emotiv headsets

emotiv headsets

Persuasive technology by BJ Fogg

BJ fogg, directs research and design at Stanford University’s Persuasive Technology Lab. The purpose is to create insight into how computing products–from websites to mobile phone software–can be designed to change people’s beliefs and behaviors. BJ Fogg started investigating computers and persuasion in 1993 and later realized this topic had no name, so he gave it one: captology.

His lab’s major projects include mobile persuasion, the psychology of Facebook, and peace innovation.  A new focus is using online video to persuade people. Other projects include online credibility, ethics of persuasion, and operant conditioning via computing systems.

You find more on these topics on his blog.

During our meeting we had an interesting discussion on the social networks, focussed marketing. The use of online video. The more info we get based on profiling, the more focused info it will be. On the other hand, we will miss info, which is maybe not in our profile, but in our interest anyway. See how this will evolves. And will we still read off line news and marketing, or will we narrow our mind, instead of broaden it.

A very interesting person to listen to and to talk with on the subject! To be followed!

Last but not least we visited Expression college, this college specializes in Digital Art and entertainment. A complete private initiative, with support from the industry. They mainly work on animation 2D and 3D, film and audio. They have huge studios, very professional equipped, really worthwhile a visit!


This Silicon Valley trip is always an eye opener. The industry there is so much bigger then in our little Belgium. They also have a huge market to deliver to, and it is really the mekka for new creative innovation, which we can bring to our local market.

The US pioneers are more risk taker then we are, I think, well that’s my opnion. I guess we are to attached to our money. Or don’t see the potental that they do. Either way, much to learn in a very inspiring area.