Mip TV and Milia merged together a few years ago. After the internet crash, and the cd rom market going downwards, I guess milia was not that profitable anymore. And nowadays all these media platforms merge together anyway. Same players on the market and so on, brought these two Content markets together.
Because that is what it is all about. About selling and buying content for a tv market or online market, and the conference which highlights on an emerging industry.
So far the little history on milia.