Brightcove – Jeremy Allaire

8 04 2008

Yes the Jeremy Allaire…, who sold Allaire Corporation to Macromedia. You might know him from Coldfusion and Spectra. Jeremy is now CEO, chairman and founder of Brightcove.

Brightcove is a company who delivers a platform for internet TV. This model works license based.

Jeremy explaines the growth of this business, and the delivery platform. The short form of video as it is mostly online now. We have like max 10 minutes of video, but long form video formats will become available as well.

With the internet TV, you have of course the website as a delivery platform, underneath you have the audience, the content, the community and advertising. which is the model these days. Together with Internet TV we can also implement Vertical adds, work with sponsorship and funding. Different models are possible.