Silicon Valley trip with plugMedia

20 11 2008

Last week I was in San Francisco with colleagues visiting a few high tech companies in Silicon Valley, in order to prepare a trip next year during the Easter holidays.
Among them Sun, Cisco, Apple which did not reveal a lot in preparing our trip, so more on that later.

Adobe was very open and we can have practically a whole day  for our students from Multimedia and communication technology departement. There will be demos on the flash platform, thermo and more, but also the students will get their moment as well, show their coolest work developed and designed in Adobe software, to show to the different product managers of Adobe. What more can you dream of! This is so cool for them!!!

A separate session will be provided for the companies who will join the Easter trip in 2009.

Another company we discovered while there, was Emotiv. Emotiv develops headsets which are controlling the human neurologic system, to send functionalities towards the computer, and to handle activities to other devices. Needless to say this is an enormous work of developing intelligence in the machine. More info on Emotiv.

emotiv headsets

emotiv headsets

Persuasive technology by BJ Fogg

BJ fogg, directs research and design at Stanford University’s Persuasive Technology Lab. The purpose is to create insight into how computing products–from websites to mobile phone software–can be designed to change people’s beliefs and behaviors. BJ Fogg started investigating computers and persuasion in 1993 and later realized this topic had no name, so he gave it one: captology.

His lab’s major projects include mobile persuasion, the psychology of Facebook, and peace innovation.  A new focus is using online video to persuade people. Other projects include online credibility, ethics of persuasion, and operant conditioning via computing systems.

You find more on these topics on his blog.

During our meeting we had an interesting discussion on the social networks, focussed marketing. The use of online video. The more info we get based on profiling, the more focused info it will be. On the other hand, we will miss info, which is maybe not in our profile, but in our interest anyway. See how this will evolves. And will we still read off line news and marketing, or will we narrow our mind, instead of broaden it.

A very interesting person to listen to and to talk with on the subject! To be followed!

Last but not least we visited Expression college, this college specializes in Digital Art and entertainment. A complete private initiative, with support from the industry. They mainly work on animation 2D and 3D, film and audio. They have huge studios, very professional equipped, really worthwhile a visit!

expression

This Silicon Valley trip is always an eye opener. The industry there is so much bigger then in our little Belgium. They also have a huge market to deliver to, and it is really the mekka for new creative innovation, which we can bring to our local market.

The US pioneers are more risk taker then we are, I think, well that’s my opnion. I guess we are to attached to our money. Or don’t see the potental that they do. Either way, much to learn in a very inspiring area.

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Delivering software and sharing idea

6 07 2008

While reading Kevin Lynch his interview in eweek, I thought I should make a little post on it. Kevin is talking about the future of Adobe, the software service model, the whole idea of sharing. For those who don’t know it yet, we are in a sharing economy model right now. We had that also in the sixties, but then we shared different things 🙂

We already saw rich internet applications, like picknic.com, where you could link your flickr photos to a picnic account, manipulate your photos online, push them back to flickr, an so forth. Adobe also made premiere Express, which is video editing software in the form of a rich internet apllication, which is integrated in photobucket.com and you tube. The software is free of use, you can mix video etc… Adobe makes money on this by getting shared revenue from the adds placed on these sites.
It is a new way of distributing software, and getting the clients to know your software in a user generated content environment.

Adobe is also looking at hosting services, building more rich internet applications, for ex. a library where you could post your documents, share them with people you know, give access rights and so on, a whole working environment online, your virtual office one might say. I heard this a few years ago that Google was working on this idea, meanwhile it is there, still in beta but well…everything is lately.
I find it very interesting how the internet is getting a real service oriented collaborative platform, and at the same it is also scary…., sometimes I get a bit paranoid about all this social networking, social media and social computing…

But I guess it is only logic, that the internet goes trough this evolution, and that it immediately gets available on our mobile, so we have anything, anytime, anywhere.

Electronic software distribution is already a fact for a while, and software distribution in a service oriented way is a logic sequel. Imagine how many more people you can reach with different profiles, you otherwise never reach. And everybody can enjoy the quality of good products! At the same time you get all the info of the user, what their interests are and so on, and you give  the service, in pushing information that only him or her is interested in. All this is of course with opt in features. So it is not spamming!

I think it is an interesting vision, and I’m curious what this will bring in like 5 or 10 years. A different way of building and using software.

Kevin Lynch is chief software architect at adobe.





Multimania 2M08, fully booked!

20 05 2008

Indeed, we welcome like a 1000 multimedia addicts. Multimania is having his 8th Edition in Kortrijk XPO.

4 tracks on design, development, audio- video, 3D, with a worldpremiere from Eyetronics.

Workshops on Adobe Air, Flash Media Server and MS Silverlight.

Check it out and visit the website.





TV.adobe.com

13 04 2008

Adobe TV is your information platform on adobe products. Video tutorials explain how to do specific tasks within the adobe productline. Very nice interface, slick and functional! Smooth video. Get insights from adobe evangilists and product manangers. Adobe community, all in one place!