Social Media or former web 20.0 the next big thing:
This social media business is on my mind for several months now. And in the fall we organize a symposium on cross media concepts and marketing, where social media &networking can play a big role.
When we were listing the speakers, we decided that we do introduction with a little history, because cross media is not so new of course. But all of a sudden I feel and hear that most companies are starting to lying awake of cross media and how they can implement it.
The reason why, has to do with the next evolution of the web. The internet as a service platform, and also the bandwidth that is there, almost everywhere now.
I’m also interested in a little experiment, and see if social network works. I’m posting these thoughts online, and maybe we can contribute all together on these thoughts, resulting in a short publication! Good idea, no? It makes me curious anyway!
According to wikipedia:
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.
A digital life:
Never thought that I would have one, but there you go…, when do you have a digital life, when you are connected all the time on different devices. And being active member on social networks from Facebook to linked in. And oh yes there is also twitter…, and flickr, you tube, lastfm, so you can show off all your digital content as well from text to video, photo, music etc….
Never thought that I would be so exhibitionistic in putting my life online. Well in limited form anyway 😉
Interesting is that you learn different things from your colleagues and friends. And you are always up to date. Are we still ‘talking to each other’, yes we do, we pick up the online discussion and bring it in the real world, and exchange more lively with a bigger group of people or one to one.
Organizing this in one area, no problem social thing, an application online, keeps track of all your friends feeds….
What is so interesting for other parties, like companies:
All these social networks are staying a live thanks to advertising, even more they are profitable, and some even more then profitable☺
I think, advertiser don’t really believe their eyes, how can it be so simple to reach so many eyeballs, worldwide…., with focused profiles, focused marketing possibilities.
The next acquisition wave:
The last time I was at miptv/mila conferences 2008. A lot of enthusiasm, optimism about all the things that were happening. Indeed, I also had a little hype and bubble feeling. Only now it is different, the user is much in control, and the content needs to be good, and quality products are in demand.
Connectivity was always what was big in the online world. And on mySpace, Bebo, Facebook and other platforms it is all about connectivity, networking, reviewing other peoples content etc…
All of a sudden everybody got the ability to post messages, photos, videos etc…in other words ‘User Generated content’.
Now we have all these users in these social networks, looking back for professional content, and this we can already see in acquisitions, mySpace is bought by Fox Interactive, Bebo by AOL Time warner, Plaxo by Comcast. Enables them to create new online formats, such as webisodes, short soaps, short films etc…., sometimes also in coöperation with the users. Users can give input on scenarios and can even play along in a soap.
The digital identity:
I guess this is the opportunity, all these people online, getting a digital identity. We can learn about their lives, interests, professional occupation, family, singles , gender, salary ranges and so forth and relate to them differently.
You have ideas how this will evolve? Let’s discuss this, and make a publication together! Don’t forget to mention your name and where we can contact!
Networks I came across so far: