Design for persuasion 2nd Edition – early bird registration NOW OPEN

27 06 2010

On September 30th we organize our 2nd Edition of ‘Design for persuasion’, while the first one was an introduction, this one will go more into the practice or best practices, case based with results, on the usage of Design of Persuasion.
This year we will also organize a workshop on the 29th September in the afternoon, from 14.00 – 17.00.

It is all about digital influence, and changing behaviors, based on DR. BJ Fogg studies on behavior change through technology.

The conference is again co-oragnized by Dr. BJ Fogg Persuasive tehcnology lab at Stanford University, and Christel De Maeyer – Howest, The Studios – plugMedia.

We already have an interesting line up of speakers for this edition, and you find more info on our blog.

We hope to see new audience, recurrent audience as well!


Persuasion Tech 2010 – Copenhagen 7-9 June

9 06 2010

This conference was a gathering of academics researching in the persuasive technology field, presenting papers and ideas on Persuasive technology.

It was a small group of people, from Universities worldwide. It was an interesting experience.

The Opening Keynote was given by Dr. Jennifer J. Preece, professor of University of Maryland. This was an interesting talk which had the title ‘I persuade, they persuade it persuades!

The topic was mainly research on how people go from ‘Readers to Leaders’ in a social media-networking era, or how we can persuade people to become Leaders.

Facebook of course, was mentioned as an example mechanism/platform to persuade people to become more active in sharing and broadcasting ideas.

Some facts on Facebook for those who are not aware yet:
– 0.5 billion facebook visitors
– 2nd largest site after Google
– If it was a nation, it was the 3rd largest after China and India
– Americans spent an average of 6 hours
– Australians 7 hours and
– Spanish 4,5
This makes Facebook a powerful platform, and it is also kind a creepy to know that Facebook has so much information on people. Did you ever thought about it…., while Google is almost GOD, in a different way…

– 1 in 1000 are contributors
– 1 in 16000 are leaders

There are some good challenges here:
Harness online communities:
– Economic development
– Disaster relief -( eg Haiti, Katarina)
– Environment – eg Ecyclopedia of Life
– Health – eg Patients like me

But we need:
– Participation
– Leaders
– Motivate, persuade & build trust

The main topic of the papers presented were, health care, well being and creating awareness. And of course also BJ Fogg behavior grid was presented, and tested in practice by a university in Phoenix, by Susan Shepherd.
Jason Hreha and BJ Fogg presented the Behavior wizard, an online tool to help people who work on behavior change. The Behavior grid is 15 types of behavior. And helps to categories different behavior types. You find much more on this on the behavior grid website.

Another keynote I really appreciated was from MIT, medialab, covering technology for changing feelings by Professor Rosalind Picard. Professor Picard is managing the affective computing lab at MIT. She demonstrated how they developed a mechanism to measure/analyse facial expressions, and measure how people react and feel while doing certain tasks or have a certain behavior when confronted in specific situations, or getting to know products. This can be particularly interesting in testing products with consumers, but also within the healthcare this can be a step forward. Especially with autistic people, you can see how they react, and influence the reactions in some way, and make the autistic person more comfortable in certain situations. More info on the research you find here.

Oragnization models for social media

2 05 2010

Lean back-lean forward-jump in

15 12 2009

Last week on the design for conversion conference, we had a whole debate on conversion to mobile devices in specific. But then also other things came across like the whole social networking and media. Finished with the lazy times where you just hang out in your couch in the evening watching the tube.

This conference has a specific concept, it is a mix of speakers and creative labs, which focus on new applications on mobile in this edition.

The speakers I really liked were Jerome Nadel and Eric Siegel.

Jerome giving an overview how social media and networking goes into the mainstream, and Eric about predictive analysis.

Jerome talked about the the 6 C’s


From Post and grab
From Filmrolls to flickr and picasa
From CD to Itunes
From Free + Premium = freemium
From Ecommerce to Mcommerce
Digital empowerment
Digital tribes
Performance+persuasion = conversion
From collective experience to forecasting

People are thinking with reason and emotion, but most of the time we react on impulse and therefor emotion. If we succeed to trigger the emotion effect, we are likely gone persuade the audience to let them things do, that they would not do before. This was also the topic on our conference ‘Design for persuasion’.

We are talking about the broccoli and donut effect.

In order to persuade a specific audience, you have to figure out who you want to persuade, as all people are unique and belonging to a digital tribe.

2 billion people are online and 2/3 is on mobile. A complete society change is going on, and there is a first generation that is experiencing the social aspect of the digital age. Clearly in a year or 5 things might be different, people will behave differently, as it is always is a cycle we go trough when new things pop up. Think about the usage of the first mobile phones in the 90’s. Predictions in the 70’s, there is no reason for individuals to have a computer in their home (Ken Olson 1977)

Since we can keep track of all the profiles online (details are up in the cloud), we can also start to predict a certain behavior. And there the predictive analysis comes in. If you are going to the same site over and over again (e.g. immoweb), it is very likely that you are interested in houses for rent or to buy. We can filter the profiles (collaborative filtering) and do focused marketing efforts.

One can start worrying about our privacy, the term big brother is now getting very real, as we are being tracked everywhere. On the streets, shopping malls, internet (and here we participate in sharing a lot of private information), mobile (gps) in the cars. I’m wondering how we will look at this in like 10 years from now.

Jerome closed his presentation with the following quote

When people lead -leaders will follow, the digital empowerment.

Design for persuasion announcements

25 08 2009

Announcements on our Design for persuasion conference, October the 1th in Brussels


16 08 2009

Xeesm is a social site manager. You can put all your social networks, blogs and other social media sites, you are active on, in just one page. If this page becomes your startup page, you can access everything in a split second. As for me it is kind of a morning ritual to check them all, it is easy to do and to manage!

Put your, in your mail signature, and your contacts know what you are doing, and where you hang out in this virtual world.

People see where you are, and might get stimulated to join other and new networks or blogs, they are interested in, it is a viral stimulater.

I really like this, and looking forward to more of it! Great product/tool!


Free – Chris Anderson

19 07 2009

Yesterday I was posting a status update on Facebook:

‘Economy of atoms and economy of bits, digital immigrants and digital natives’. Could we make a love story of this….

immediate reactions from ‘friends’, they guided me to the video and audio book of Chris Anderson latest book Free. I just read the release announcement for Belgian market with my hairdresser that morning, yes….

So, here is the video and the link to the audio book.

It was in San Francisco when I first heard this term ‘Economy of bits’, or people are thinking in bits now, and before in atoms, while having a discussion with Gordon Knox from the humanities lab Stanford. I’m sure we will hear a lot more about this, and while the masses uses the internet more and more in a functional way, the digital divide will get more narrow as we get along. Hopefully internet access will get free, bandwidth will be available everywhere and accessible every where.