I’m planning to organize a Persuasive technology conference in Belgium, this fall. We are now in the process of ‘call for speakers’. We would like to make it an international event, so if this topic is something you are working on, you have cases you want to talk about, let me know and we can discuss this!
The conference will a joined one with BJ Fogg, BJ is one of the gurus in this domain with his Persuasive technology lab in Stanford and consultant for major fortune 500 clients.
What is persuasive technology?
Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not throughcoercion (Fogg 2002). Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices (Oinas-Kukkonen et al. 2008), but this incorporates and builds on the results and methods of experimental psychology, rhetoric (Bogost 2007), human-computer interaction, and design with intent.
Machines Designed to Change Humans
The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.