Persuasive technology conference in Belgium

9 05 2009

I’m planning to organize a Persuasive technology conference in Belgium, this fall. We are  now in the process of ‘call for speakers’. We would like to  make it an international event, so if this topic is something you are working on, you have cases you want to talk about, let me know and we can discuss this!

The conference will a joined one with BJ Fogg, BJ is one of the gurus in this domain with his Persuasive technology lab in Stanford and consultant for major fortune 500 clients. 

What is persuasive technology?

Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not throughcoercion (Fogg 2002). Such technologies are regularly used in salesdiplomacypoliticsreligionmilitary trainingpublic health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices (Oinas-Kukkonen et al. 2008), but this incorporates and builds on the results and methods of experimental psychologyrhetoric (Bogost 2007), human-computer interaction, and design with intent.

Machines Designed to Change Humans

The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.


The Next Women

6 05 2009


The Next Women is the first Women’s Internet Business Magazine and Community, with a focus on startups and growing businesses, led, founded or invested in by women.

The magazine covers news on business, events, funding and tech from a female angle and interviews and profiles Female Business Heroes. We are the female Business Week, the female Techcrunch and the business Red.

So join us, if you are an entrepreneur, startup, tech savvy or not, investor, female hero or next woman! 
We organize Breakfasts, Funding & Pitching Events and Kitchen Dinners, sometimes women-only, sometimes mixed.

For more information on The NextWomen see 
or @thenextwomen

Simone Brummelhuis & Christel de Maeyer