Silicon Valley trip with plugMedia

20 11 2008

Last week I was in San Francisco with colleagues visiting a few high tech companies in Silicon Valley, in order to prepare a trip next year during the Easter holidays.
Among them Sun, Cisco, Apple which did not reveal a lot in preparing our trip, so more on that later.

Adobe was very open and we can have practically a whole day  for our students from Multimedia and communication technology departement. There will be demos on the flash platform, thermo and more, but also the students will get their moment as well, show their coolest work developed and designed in Adobe software, to show to the different product managers of Adobe. What more can you dream of! This is so cool for them!!!

A separate session will be provided for the companies who will join the Easter trip in 2009.

Another company we discovered while there, was Emotiv. Emotiv develops headsets which are controlling the human neurologic system, to send functionalities towards the computer, and to handle activities to other devices. Needless to say this is an enormous work of developing intelligence in the machine. More info on Emotiv.

emotiv headsets

emotiv headsets

Persuasive technology by BJ Fogg

BJ fogg, directs research and design at Stanford University’s Persuasive Technology Lab. The purpose is to create insight into how computing products–from websites to mobile phone software–can be designed to change people’s beliefs and behaviors. BJ Fogg started investigating computers and persuasion in 1993 and later realized this topic had no name, so he gave it one: captology.

His lab’s major projects include mobile persuasion, the psychology of Facebook, and peace innovation.  A new focus is using online video to persuade people. Other projects include online credibility, ethics of persuasion, and operant conditioning via computing systems.

You find more on these topics on his blog.

During our meeting we had an interesting discussion on the social networks, focussed marketing. The use of online video. The more info we get based on profiling, the more focused info it will be. On the other hand, we will miss info, which is maybe not in our profile, but in our interest anyway. See how this will evolves. And will we still read off line news and marketing, or will we narrow our mind, instead of broaden it.

A very interesting person to listen to and to talk with on the subject! To be followed!

Last but not least we visited Expression college, this college specializes in Digital Art and entertainment. A complete private initiative, with support from the industry. They mainly work on animation 2D and 3D, film and audio. They have huge studios, very professional equipped, really worthwhile a visit!


This Silicon Valley trip is always an eye opener. The industry there is so much bigger then in our little Belgium. They also have a huge market to deliver to, and it is really the mekka for new creative innovation, which we can bring to our local market.

The US pioneers are more risk taker then we are, I think, well that’s my opnion. I guess we are to attached to our money. Or don’t see the potental that they do. Either way, much to learn in a very inspiring area.