Mobile Persuasion

4 06 2008

Mobile persuasion is a little book on a changing behaviour in the mobile environment. It brings some cases in different areas, such as healthcare, entertainment, logistics…etc.

In addition you get some insight in the different communication process, and how to attract people to it, in advertising, content and using mobile services or applications.

Clearly the mobile market is huge, and classic advertising does not work, seemless integration however, can work and create loyalty towards a brand together with community features.

In this book you also get some tips and tricks on design and usability. It is published by Stanford University, Persuasion Technology lab.


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18 06 2008
BJ Fogg

Christel,

Thanks for covering the Mobile Persuasion book. We’ve got another book coming out in August around texting for health which is the result of a conference held earlier this year. You may also be interested in the site we put together for the conference, especially the resources link.

http://www.texting4health.org/index.html

BJ Fogg
Stanford Persuasive Technology Lab

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