Social Networks – BEBO

11 04 2008

BEBO is even more succesfull then mySpace, lead by Joanna Shields, former managing director at google for EMEA partnerships and syndication.

BEBO also enters the short webisodes, one of them is Kate Modern. Kate modern is typical drama for teens and 20+, the audience of bebo. Bebo also teamed up with Endemol to launch an interactive drama serie called The Gap Year, the series will follow six Bebo users on a globe-trotting journey that will be documented on the site through video diaries, blogs and photos.

Bebo and myspacetv will become full blown media platforms, and bring tv series or webisodes to a next generation. Just as with mySpace, Bebo its target audience is teens and 20+.

Bebo has 40 million members mainly in the UK. Bebo was sold for 850 million dollars in CASH! to AOL a Time Warner company. Bebo is already profitable more then a year now, and in good shape! Branded content will become more and more important.

At Bebo they see less user generated content, and professional conent is taking over. The video content is from broadcasters and is completly owend, the social network is used as a distribution platform.

Content is still very important, and needs to be quality! The storyelling and so forth is very important. Spicing this with all the community features we all know, this will become a powerfull medium!


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