Conversional Marketing-Power of Social networks – Dove

8 04 2008

Both unilever and nike are illustrating this session with two showcases.

The Dove selfesteem fund campaign, using bilboards, you tube movies and a branding website to bring the message. The self esteem campaign exists also at a series of workshops to get closer to the consumer. This campaign came to live because most women losing self esteem on how they are used in the media. They feel that they can never achief the beauty that is so much shown trough commercials, therefor the Dove Self Esteem Fund.

Unilever feels that we are in a media mulitasking era. We watch tv, during we also work on our laptop or we play with our mobile devise. There is clearly also a timeshift the way we handle all these paltforms. Everything is available everywhere anytime.


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