Conversional Marketing and the power of Social Networks – Nike +

8 04 2008

You don’t just take iPod nano on your run. You let it take you. Music is your motivation. But what if you want to go further? Thanks to a unique partnership between NIKE and Apple, your iPod nano becomes your coach. Your personal trainer. Your favorite workout companion. Introducing Nike + iPod.

Nike got together with Apple for this unique concept. In this concept the Ipod tracks your km, calories you burn and the time you run. This data you can then synchronize with Nike+ website, Trough this concept, Nike+ gathers all the information of the runners using nike + gear, and is building a runner community. They organize runners events worldwide, resulting in a huge community. This is an ideal concept using the physical world and the virtual world to bring people together.




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